So we found another way.
The Good Faith System
at Suzie’s CBD Treats
The Original “Good Faith System”
Customers would fill out a form letting us know which products they wanted and where to ship them. From there, we manually created invoices, printed shipping labels, packed the orders ourselves, and included a return envelope so customers could mail payment back to us afterward.
It was time-consuming, imperfect, and honestly pretty clunky.
But something incredible happened: people paid.
Not only did they pay, they sent handwritten notes, kind messages, and photos of their pets along with their checks. We built an entire corkboard wall in our office to display those letters and photos, and it’s still there today as a reminder of the trust and community that helped shape Suzie’s from the very beginning.
The Early Days of CBD
Most payment processors refused to work with CBD brands, and after only 24 hours, our PayPal account was permanently shut down. At the time, the few available “high-risk” processors were expensive, unreliable, and didn’t align with how we wanted to run our business.
Built on Trust, Then and Now
Thankfully, today we’re able to operate like a normal online business with secure payment processing and a much smoother customer experience. But we still hear from longtime customers who remember mailing us checks “back in the day,” and those stories mean the world to us.
Even though the original Good Faith System is retired, the spirit behind it remains the same.
